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Water<less™Jeans that save water

Our designers set out to create an entirely new approach for using less water in the finishing process. The result? Our Levi's® Water<Less™ collection.

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WE CAN ALLSAVE WATER

DO YOUR PART >

The lifecycle of
Levi's® jeans

VIEW >
A Jean's life

up to

96%

less water

used to make Water<Less™ jeans

172

Million Liters

of water saved so far using Water<Less™ finishing

13

MILLION PRODUCTS

in Levi’s® Spring '12
collection made with
Water<Less™ finishing

Go Water<Less

Less is More. Water<Less™ products reduce the use of water in the finishing process by up to 96% for some styles. We've already made more than 13 million Water<Less™ products and saved over 172 million liters of water. That's just the beginning as we're committed to making more Water<Less™ products so that we can use less and give more.

Water.org is a pioneer in delivering sustainable water and sanitation solutions around the globe. Together, we are working to fulfill the vision of a day when everyone has clean water to drink.